Getting Booked Is a Marketing Job.
Nobody teaches this part in music school. The website and the EPK. The email list, and the post that gets people out on a Thursday night. I learned it over twenty-plus years of playing in working bands, and I'm grateful my day job building websites handed me the tools to figure it out.
The Two-Hours-a-Week Marketing System for Working Musicians
Book more gigs without marketing eating your life. A two-hour weekly routine that ties your website, social posts, email list, and booking together.
Working Smarter: AI and Real Numbers
What to Send the Week After a Great Private Event
Wedding guests and party hosts are your next bookings. What to send the host and the planner in the week after a great private event.
The Email List
Facebook Events vs. Regular Posts: What Gets People Out of the House
Facebook Events and regular posts do different jobs for a gig. When to use each one, and the mistakes that make both of them flop.
Social That Fills Rooms
One Great Live Clip Beats Twenty Okay Ones
Bookers watch seconds, not songs. How to pick the live clip that sells your show, and where to put it so people actually see it.
Your Digital Footprint
Private Events and Corporate Work: Where Cover Bands Find Steady Income
Couples and event planners hire bands differently than bars do. What they search for, what they need to see, and how to show up for them.
Getting the Gig
A Simple Booking Pipeline
Track every venue you've contacted so no follow-up slips through the cracks. A booking pipeline you can set up in a spreadsheet today.
Working Smarter: AI and Real Numbers
Subject Lines for Musicians
Your subject line decides whether an email gets read or archived. What works for band newsletters, what doesn't, and examples to borrow.
The Email List
What to Post When There's No Gig This Week
No show this week doesn't have to mean silence. Post ideas that keep your audience warm between dates without resorting to filler.
Social That Fills Rooms
Your Gig Calendar Is the Most Important Page on Your Site
An empty or outdated calendar quietly tells bookers you're not working. How to keep yours current without it turning into a chore.
Your Digital Footprint
Your Best Marketing Happens at Load-Out
The sound engineer and the other band on the bill remember how you treated them. That's the marketing nobody teaches in music school.
Getting the Gig
Which Posts Actually Worked? Reading Facebook and Instagram Insights
Stop guessing what to post. How to read Facebook and Instagram insights in plain English, and do more of what gets people to shows.
Working Smarter: AI and Real Numbers
Two Lists: Fans and Bookers
Fans want show dates and stories. Bookers want availability and proof. Why they belong on separate lists, and what to send each one.
The Email List
A Month of Band Posts in One Afternoon
Marketing shouldn't eat your week. How to plan and schedule a month of band posts in one sitting, then get back to playing.
Social That Fills Rooms
The Freelance Musician's Website
If you play in more than one band, you need a site with your own name on it. Here's what goes on it, and what to leave off.
Your Digital Footprint
The Follow-Up That Gets You Rebooked
The show ends at midnight. The next booking starts the morning after. What to send a venue within two days of a gig, and why it works.
Getting the Gig
The Monthly Website Report: What Your Numbers Say About Your Audience
Your website report shows where visitors come from and which towns keep looking you up. How to read it once a month and act on it.
Working Smarter: AI and Real Numbers
The Monthly Band Newsletter That People Actually Open
A simple monthly newsletter template for bands, with upcoming dates up top and one story people actually want to read.
The Email List
Tag the Venue. Tag the Other Band.
Tagging the venue and the other acts on the bill puts your show in front of their audiences. Venues notice who does it at booking time.
Social That Fills Rooms
Showing Up When Someone Searches "Wedding Band Near Me"
Local SEO for bands in plain English. How to show up when couples, planners, and venues search for live music in your area.
Your Digital Footprint
Pitching a Venue Cold Without Sounding Like Spam
A good cold pitch to a venue is short and easy to say yes to. Here's how to write one, and when to follow up without being a pest.
Getting the Gig
Letting AI Draft Your Bio and Pitch Emails Without Sounding Like a Robot
AI can write the first draft of your band bio in seconds. Making it sound like you takes a few more minutes. Here's the process.
Working Smarter: AI and Real Numbers
Getting Signups at the Gig
A QR code and one sentence from the mic can turn tonight's crowd into next month's audience. Here's how to set it up.
The Email List
Instagram Reels for Bands: 15 Seconds From the Stage
You don't need to become a content creator. Which live moments to capture, how to hook people in the first second, and what to skip.
Social That Fills Rooms
What Belongs in an EPK Today (and What Bookers Skip)
A modern EPK is a web page, not a PDF attachment. What bookers actually use, what they skip, and how to keep yours current.
Your Digital Footprint
The Sub List: How Musicians Get Called for Work They Never Applied For
Most sub calls start with a recommendation and end with a quick search. Here's how to make sure what they find gets you the call.
Getting the Gig
Using AI to Research Venues and Talent Buyers in Your Region
Build a real target list of venues and talent buyers in an hour instead of a month. How to use AI for booking research, and what to double-check.
Working Smarter: AI and Real Numbers
Your Email List Will Outlast Every Algorithm
Social reach rises and falls on someone else's schedule. Your email list is the one audience you own. Here's why it matters and where to start.
The Email List
The Four-Post Pattern That Sells a Show
Announce it, remind people, post day-of, then say thanks. A repeatable Facebook and Instagram pattern that gets people to the show.
Social That Fills Rooms
Why a Facebook Page Isn't a Website
Your Facebook page belongs to Facebook. A real band website is the one address you own, and it's the first place serious bookers look.
Your Digital Footprint
What Venue Bookers Actually Look At First
Venue bookers decide in about thirty seconds. Here's what they check first, in order, and where most bands lose the gig before anyone hears a note.
Getting the Gig