The Email List
The one audience no algorithm can take away from you.
What to Send the Week After a Great Private Event
Wedding guests and party hosts are your next bookings. What to send the host and the planner in the week after a great private event.
The Email List
Subject Lines for Musicians
Your subject line decides whether an email gets read or archived. What works for band newsletters, what doesn't, and examples to borrow.
The Email List
Two Lists: Fans and Bookers
Fans want show dates and stories. Bookers want availability and proof. Why they belong on separate lists, and what to send each one.
The Email List
The Monthly Band Newsletter That People Actually Open
A simple monthly newsletter template for bands, with upcoming dates up top and one story people actually want to read.
The Email List
Getting Signups at the Gig
A QR code and one sentence from the mic can turn tonight's crowd into next month's audience. Here's how to set it up.
The Email List
Your Email List Will Outlast Every Algorithm
Social reach rises and falls on someone else's schedule. Your email list is the one audience you own. Here's why it matters and where to start.
The Email List