What branding includes
Logo Systems
Primary, secondary, horizontal, stacked, icon-only. One logo is not enough the first time it has to fit a square avatar or the side of a truck.
- A version for every place it has to go
- Works at 16px and at 16 feet
Color & Type
A palette and typefaces with rules for using them. Written down, so the next person who touches your material does not quietly invent a second brand.
- Exact values for print and screen
- Web fonts licensed and ready to install
Print Collateral
Cards, letterhead, envelopes. Set up properly for a printer, with bleeds and real CMYK, so nothing comes back the wrong color.
- Press-ready files, not screen exports
- Send straight to any printer
Digital Assets
Email signatures and social profiles, sized for each platform. The places people see you most often are usually the ones nobody gets around to updating.
- Cropped correctly per platform
- Signature that survives Outlook and Gmail
Style Guide
A branded PDF with everything documented. Hand it to a printer, a new hire, or another agency and they can match what already exists.
- Spacing, sizing, and what not to do
- Written to be handed to someone else
Source Files
AI, EPS, SVG, PDF, PNG, WebP. You own all of it. If we stop working together tomorrow, nothing about your brand is locked in my drawer.
- Editable originals, not just flat exports
- Yours to keep, no strings