THE LWS BLOG

SEO & Local Search

Getting found by the people who are already looking for you.

Understanding Your Website Analytics: A 5-Minute Guide for Business Owners
Aug 21, 2026

Understanding Your Website Analytics: A 5-Minute Guide for Business Owners

Analytics dashboards look intimidating. But you only need a handful of numbers to know whether your website is actually working. Here's the short version.

SEO & Local SearchRunning a Business Online
Local SEO in 2026: How to Get Found by Customers in Your Area
Aug 14, 2026

Local SEO in 2026: How to Get Found by Customers in Your Area

If you serve a local area, you're playing a different game than the national brands. Here's how local SEO works in 2026, and what to do about it.

SEO & Local Search
Why Your Website Needs a Blog (Even If You Think You Have Nothing to Say)
Jul 24, 2026

Why Your Website Needs a Blog (Even If You Think You Have Nothing to Say)

"I'm a plumber, not a writer." Fair. But your customers Google plumbing questions before they call anyone. A blog is how you show up for those.

SEO & Local SearchRunning a Business Online
5 Website Mistakes Small Businesses Make That Kill Their Google Rankings
Jul 17, 2026

5 Website Mistakes Small Businesses Make That Kill Their Google Rankings

After 23 years of building small business websites, these are the mistakes I see most. The good news. They're almost always fixable.

Web DesignSEO & Local Search
What Is Google Search Console and Why Should You Care?
Jul 10, 2026

What Is Google Search Console and Why Should You Care?

Search Console is the closest thing to seeing your site through Google's eyes. What it tells you, and why every owner should know the basics.

SEO & Local SearchRunning a Business Online
Why Monthly Reports Are the Most Valuable Thing Your Web Agency Should Be Sending You
Jun 19, 2026

Why Monthly Reports Are the Most Valuable Thing Your Web Agency Should Be Sending You

Most web agencies go quiet after launch. A monthly report flips that. It's the single best tool for a productive long-term relationship.

SEO & Local SearchRunning a Business Online
Small Business SEO in 2026: What Actually Moves the Needle
Jun 12, 2026

Small Business SEO in 2026: What Actually Moves the Needle

SEO in 2026 isn't about tricks. It's a handful of things done well, over and over. Here's the straight version of what actually matters.

SEO & Local Search
Google Changed the Rules This Summer. Here's What That Means for Your Website.
Jun 3, 2026

Google Changed the Rules This Summer. Here's What That Means for Your Website.

If your website hasn't been touched in a year or two, this summer's Google updates are not your friend. Two things happened, and most owners missed both.

SEO & Local Search
What Should SEO Actually Cost?
Feb 18, 2026

What Should SEO Actually Cost?

The $49/mo service vs the $10K retainer. Real numbers, and how to pick the right one.

SEO & Local SearchRunning a Business Online
How Business Owners Can Profit from SEO-Driven Traffic
Jan 17, 2025

How Business Owners Can Profit from SEO-Driven Traffic

Traffic isn't the goal. Here's how to tell whether your search traffic is actually earning anything.

SEO & Local SearchRunning a Business Online
How SEO Services Can Help Your Business Grow
Dec 7, 2024

How SEO Services Can Help Your Business Grow

What SEO work actually consists of, step by step, without the mystery or the monthly retainer fog.

SEO & Local SearchRunning a Business Online
You REALLY don't have a Google Business Account yet?
May 18, 2023

You REALLY don't have a Google Business Account yet?

Free, takes an afternoon, and it's why your address shows up wrong. Go claim it.

SEO & Local Search
GOT A PROJECT?

Less reading, more building.